Competitive environment analysis template

Study your market and clients:

• Define your target market
• Determine the size of the target market
• Define your specific segment within the target market
• Define the size and the revenue opportunity of your segment
• Determine how fast the overall market and your specific segment are growing

Is there glut or lack of supply? What future is predicted for this market by economic experts?

• Study your customers

What are their main characteristics? Research the expectations of your customers. Learn what factors are most important to your customers (such as price, technology, easiness of use, etc). What can motivate them to purchase your product?

• Research the most important characteristics of your industry

Is it oriented on high or low sales volume? What are the capital and labor requirements in your industry? Is there seasonality factor?

• Research how representatives of your target audience decide to purchase a product
• Identify and categorize your targeted customers by their consumer budgets

Study your competitors:

• Identify your direct and indirect competitors

Decide what companies serve same markets or market segments with you.

• Identify CSF's (critical success factors) for your industry
• Perform analysis of your competitors according to most used methods

Research their strengths and weaknesses, research how well do they focus on CSF'.

• Research what products (services, pricing, and promotion) your competitors offer to customers
• Identify the features that make your product different...

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