Customer Loyalty Checklist

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Qualify Prospects.

• Analyze your market to identify all types and categories of prospective customers that may be interested in your products/services
• Break down the market into target groups that have common characteristics
• Analyze each of the target groups to identify customer needs, wants and expectations
• Prioritize and rank the target groups to determine which customers have a greater prospecting potential
• Study the competition to find out how your competitors are successful about selling and what advantages your company gains
• Figure out what marketing methods are most effective in your market
• Carefully consider your marketing budget and check if you are able to follow the most effective methods
• Understand what sources of financing you can use to invest additional money in your business
• Develop a prospecting plan that uses the most effective marketing methods, according to your budget
• Test your market through contacting with a few prospects and trying to use the marketing methods
• Adjust the plan to the results of your test
• Create a realistic sales plan that is based on your prospecting plan and that determines expected sales revenue

Win First-Time Buyers.

• Use feedback from past successful sales to plan your future sales and build customer trust
• Have a strategy for establishing contact with prospects (note it usually takes up to 7 contacts with a prospect to turn this prospect in a first-time buyer)
• Have a post-call strategy that specifies how to negotiate with a prospect after the first contact
• Focus your sales team on listening to what prospective customers need and request about
• Be sure your salespeople are polite and attentive with prospects
• Be patient in gaining trust with a prospect

Gain Repeat Clients.

• Always say "Thank you!" to your buyers for their purchases
• Gather, monitor and respond to customer feedback
• Use instructional mailings to make the purchasing process much easier for your buyers
• Provide some extra service (e.g. free support in chat, guarantees) to customers in order to gain their loyalty
• Create a client database in which you will keep and update all the data about your buyers
• Keep customers aware of the company’s current activities and offerings, including discounts, special offers, free service, etc.
• Provide discounts and additional benefits for buyers who may want to purchase several times
• Write welcome statements for new customers

Strengthen Customer Loyalty.

• Organize meetings with your sales staff to talk about current issues of repeat customers and generate solutions
• Dedicate one or several salespersons to every loyal buyer
• Develop a customer reward program that stimulates more purchases and fosters customer loyalty
• Provide loyal clients with the latest product updates and upgrades in order to express your vision about.....

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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