Market Report Writing Checklist

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Preliminary Steps.

• Identify the scope of your market report
• Determine the target audience your report will be addressed to
• Gather, filter and categorize necessary information about your research
• Analyze the research information
• Understand the solution and findings to be included in the market report
• Make a list of recommendations
• Determine report format
• Clarify submission date

Prepare Market Research Data.

• Market trends overview
• Marketing, branding and promotion strategies
• Product/service specifications and descriptions
• Positioning analysis data
• Sales analysis data
• Competitive analysis data

Write Title Page.

• Include the title in your report
• Specify the author’s name
• List names of people involved in your market research
• Add the business name of your company
• Be sure to make your title page clean, professional and aesthetically pleasing

Attach Table of Contents.

• Break down all the information you have into groups or sections that support a logical narrative for your report, for example:
  • Executive Summary
  • Market Background Information
  • Market Research Section
  • Problems and Solutions
  • Recommendations
  • Glossary
  • Annexes
• Design the Table of Contents(TOC)
• Be sure the TOC is easily readable so that the reader will understand the key points of your report at a glance

Fill up the Sections.

• Start adding needed information to each of the sections listed in your TOC
• Remember to keep your Executive Summary short yet targeted at the key purpose of your research
• Write an overview of your market in the Market Background section
• Summarize the steps of your market survey in the Market Research section
• Point at the problems of your research and describe the solutions for those problems
• Specify your suggestions and options in the Recommendations section
• Define all the terms you’ve used your report in the Glossary section
• Specify links and references to all supplementing documents in the Annexes section

Submit the Report.

• Review your report once it has been done
• Carefully read the content and check for grammar mistakes
• Check the content for correct dates, references, titles, and other important data
• Be sure the report is complete and comprehensive, so that the reader will understand what the report is about and what recommendations for improvement are provided
• Check the submission date to be sure you are not late with your report
• Make as many copies of the market report as many readers there are
• Submit report copies to the readers
• Keep the original with.......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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