Marketing Collateral Checklist

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Design Company Fact Sheet.

• Outline the date your company was founded
• Highlight the names and brief backgrounds of the company’s founders and upper-level management
• Include the names of key investors and sponsors
• Specify location of headquarters and affiliate offices
• Add contact information, including full address, office phone numbers and emails
• Specify a brief statement of the company’s mission and vision
• Add corporate logo, symbols and colors to your company’s fact sheet

Design Product Fact Sheet.

• Include a brief statement of the product’s key functions and distinctive features
• Highlight the benefits of the product
• Consider adding a comparison to similar competing products available on the market
• Point out the product’s special quality level
• Write about the product’s reliability and endurance in the fact sheet
• Mention about your pricing policy

Create a Press Kit.

• Design personalized letters with your company’s logo and product’s overview
• Issue monthly press releases about news regarding your company and product
• Write and publish articles about the company and product
• Design your company’s business card
• Include the product fact sheet in your press kit
• Include the company fact sheet in the press kit
• Mention about new product launches planned for current year
• Publish a schedule of trade shows, conferences and special events your company will attend

Benefit from a Corporate Website.

• Strengthen brand recognition and share company information on the Web through designing and launching a corporate website
• Consider creating a blog containing articles about your product and company
• Add an ecommerce feature or plug-in to your website to allow your customers to purchase online
• Monitor and audit online deals and transactions to detect and respond to sales issues immediately
• Gather customer feedback and complaints through a contact form available on your website
• Promote and optimize your website through social media, including Facebook, MySpace, Google+1, LinkedIn, Twitter, etc.

Make a Price List.

• Create a detailed and clear price list to expedite sales enquiries and facilitate communications with prospects and buyers
• Use your price list as a way of eliminating the time required to do quotation
• Share the price list through your website to allow customers to view product prices online
• Make the price list downloadable but remember to keep it up-to-date and valid
• Include some value-added services that are not provided by competitors

Publish Periodic Reports.

• Consider reporting on your company’s financial activity for the last year through creating an annual financial summary and publishing this document on your website
• Create a brief sales report on your product and share it with your customers online
• Provide download statistics about your product’s specifications and price list
• Write and publish a report about your......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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