Marketing Tactics Checklist

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Networking.

• Arrange face-to-face meetings to establish direct communication with customers and prospects
• Create networking groups in your organization to build customer relationships
• Organize professional meetings and conferences with customers
• Consider using virtual communication
• Arrange conference calls and telesales within your niche markets
• Consider adding bulletin boards to your website for attracting traffic and generating leads

Publicity.

• Issue press releases dedicated to your products
• Use announcements and promotional events to publicize your products
• Arrange publicity events related to seasonal and special celebrations
• Write columns to local, regional or/and international newspapers
• Consider using church or community newsletters
• Publicize through radio and TV shows

Newsletters.

• Create printed, electronic and email newsletters dedicated to your products
• Add HTML-based newsletters and RSS to your company website
• Consider sending email notifications to your subscribers
• Share special offers and other product-related information through RSS and email newsletters
• Write and post product reviews on your website

Website.

• Add Frequently Asked Questions & Answers (FAQA) to your website
• Allow visitors to access download material (brochures, press releases, tutorials etc.) about your products and company as well
• Publicize client testimonials
• Be sure your customers and prospects can easily find your company’s contact info on the website
• Considering embedding online shop into your website
• Post articles to attract more traffic
• Consider adding client-only areas (forms, proprietary info, assessments) to the website
• Follow a link building strategy in order to reach higher rankings of your website

Collateral.

• Use your business cards to provide your clients and prospects with an easy source for retrieving contact information
• Have brochures and other ad material to promote your company and products
• Design letterhead and envelopes
• Grant welcome packet to new clients
• Create a page on your website dedicated to the company and its contact information

Advertising.

• Use e-zines and ad swaps to advertize your products online
• Add banner ads on other relevant websites
• Use newspapers as a way of adverting your products
• Consider placing advertisement in magazines
• Register your website in special directories for traffic generation
• Design and share calendars with your company’s logo embedded
• Consider using sponsorship programs
• Arrange special marketing events (seasonal sale, discounts, hot offers, etc.)
• Advertize through radio and TV

Direct Mail.

• Use postcards and flyers
• Considering sending personal letters to customers
• Send sales letters.....

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